Taking time to declutter and organize your blog year round is important. There isn’t anything magical about January, each year, that’s when everyone makes New Year’s resolutions, cleans, and organizes. Clearing out the cobwebs and organizing your blog isn’t a bad idea either!
With all of the writing, networking, picture taking, social media posting, picture editing, guest blogging, and everything else we do, it’s no wonder our blogs get cluttered! If you’ve got a couple of hours, here are 5 things you can do to declutter and organize your blog.
There are so many plugins out there (over 48,000 in the WordPress repository at the time of writing this post) and it can be tempting to try and install all 48,000 on your blog. But you know you don’t really need 48,000 and so you “just want to see what that plugin does.” and install it. Once you “see,” you deactivate but never delete.
Action Step: Go to the installed plugins (plugins->installed plugins) page and delete all of those plugins that are deactivated and those you aren’t using.
Add Call to Actions (CTAs)
Call to actions guide your website visitors through your website. Every page on your blog should have a call-to-action that is bold and obvious. Not sure of what are effective calls to actions? Hubspot (whom I love) has a list of 101 examples of them.
Action Step: Go through your blog and where there is no call to action, add one
Get Rid of Old Pages
Are you a page or post hoarder? If you’ve been blogging for a really long time, you probably have pages and posts that are no longer relevant. We all grow and change and that usually means our blogs grow and change with us. If you’ve got material that will no longer fit your audience or your brand, let it go!
Action Step: Go through your list of pages and posts (choose 3-5 per day). If they are no longer relevant, ditch them. If they are, how can you make them better? Perhaps a content upgrade?
Review Your Analytics
Look at your blog’s analytics. You can’t know if something is working if you aren’t tracking it and you should track everything. If it isn’t working, ditch it. If it is, keep doing it! Find your most popular 10 posts. Promote them and update them. Now do the reverse and look for your least popular 5 posts how can you make them better?
Action Step: Log into your analytics account. Look for your 10 most popular posts and your 5 least popular posts. Create an action plan to make them better.
What’s your blog goal? You know the big, scary one you don’t dare let yourself dream about? That one. Is your blog supporting that goal? If you decide that 2017 is the year of growing your email list, is your blog helping you do that? Or, are there no opt-ins on your blog that are front and center and available, and easy to find?
If you’ve decided 2017 is the year you will increase service sales, are your services front and center? Is it even easy to find that you have services?
If your blog is not supporting those, it’s time to remove and declutter your blog and remove what isn’t supporting that big, scary goal!
Action Step: Write down your goal on a sheet of paper. Go through your website with that goal in mind. If there is something there that isn’t supporting that goal, remove it or revamp it so that it does support that goal. Special note: Pay close attention to your sidebar.
There are many tweaks you can perform on your blog to declutter and make it more organized. The 5 tweaks above can make quite a difference for you and your blog visitors!
What tweaks have you made to your blog that have made a major impact?
See ya later!