I was talking to one of my blogging buddies last week and she was asking me about Google Analytics. She’s been blogging for years and never checks it because as she says, “It’s so overwhelming!” I felt the same way when I first started. GA is a beast, but over the years I’ve taken it one section at a time to learn about this powerful resource.
First I started with the extreme basics, page views, the most popular pages on my site and have moved up to goals and conversions. There is still so much for me to learn, but the information I receive from Google Analytics has been invaluable to me! Even though it’s a booger to learn, I’m glad I’ve taken the time to learn.
As my friend and I continued to talk, I tried to encourage her to at least start somewhere. Isn’t starting always just the hardest part? I explained to her all she was missing and how GA could help her improve her blog and give her ideas for even more amazing content and more.
Below are the 3 metrics I talked to her about and after or conversation, she was ready to at least begin and that made me super happy! Let me tell ya, 5 is such a little number with all the data you can get from GA, but again, you have to start somewhere y’all!
3 Important Metrics From Google Analytics
Where is your traffic is coming from?
Do you have any idea how people are finding your blog? Google Analytics can tell you! Do you really want to waste your time being somewhere your readers aren’t? In GA, this is called Referral Traffic. Once you’re signed in, go to Acquisition ->All traffic ->Referrals.
Which posts are the most popular?
Out of all of your blog posts, which are the most popular? What was the topic? If you don’t know, you need to because you need to find out what your website visitors want and what they don’t want. In GA, go to Behavior->Site Content -> All Pages.
Is anyone downloading the printable or ebook you created?
I create printables for my blog. I love creating them and it’s what my audience has told me they want, but if it isn’t something they wanted, I wouldn’t create them. Do you know if your printables are being downloaded? Is it possible you’re making more work for yourself? To track those printable downloads in GA, create a trackable URL using the URL Builder.
Google Analytics is a very robust system. This super small list is by no means exhaustive of all the information you can get, but it’s a good start to learn what your audience wants and doesn’t want. It’s also a great way to learn what is and isn’t working.
What metrics do you frequently use in Google Analytics and how does it help you improve your blog?
See ya later!